Yena KimSep 9, 20161 minOlfaction FactoryBreathe in, breathe out. It's about time we give our sense of smell the credit it deserves because olfaction, or our sense of smell, is...
Joseph TingleJun 9, 20162 minThe Psychology of AdvertisingDue to new and changing technology, advertising has taken over the world— and your mind. You see and hear commercials everywhere, whether...
Abby FlyerJan 21, 20163 minYour Best Defense Is in Your HeadMichelle, a secretary for a huge law firm, gets into a huge fight with her boss, Tom. She’s angry, so she begins to raise her voice. In...
Amy ShteymanJan 14, 20162 minSemantic Priming: Your Brain is Vulnerable!Imagine a black apple with a large bite taken out of it. Does this image remind you of anything else? I don't know about you, but most...