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    Dress to Impress: Does Suiting Up Bring More Confidence?
    Chloe Levin
    • Jan 30, 2017
    • 3 min

    Dress to Impress: Does Suiting Up Bring More Confidence?

    ​Think back to the days of playing dress-up—those moments when you slipped on your mother’s nicest dress or carefully slid your arms into your father’s fanciest jacket. Besides drowning in a sea of baggy cotton, what else did you feel? Did you walk with the grace of a ballerina? Experience a sudden rush of maturity? Notice a shift in your perspective? If you answered “yes” to any of these questions, you’ve come to the right place! The reasoning behind your transformation lies
    Semantic Priming: Your Brain is Vulnerable!
    Amy Shteyman
    • Jan 14, 2016
    • 2 min

    Semantic Priming: Your Brain is Vulnerable!

    Imagine a black apple with a large bite taken out of it. Does this image remind you of anything else? I don't know about you, but most people would immediately think of the world-famous Apple logo. You know, that small icon that's found on iPads, iPhones, and personal computers of the Apple brand, and kinda looks like this: Nowadays, most people would not think about an actual edible apple that someone took a bite out of. Why? Well, this is because of priming. When we sense
    What Do Cereal and Psychology Have in Common?
    Abby Flyer
    • Oct 19, 2015
    • 2 min

    What Do Cereal and Psychology Have in Common?

    It’s 8 AM and you are standing in your kitchen, facing a classic dilemma: cereal first or milk first? You stare at the bowl, box of Cheerios in one hand, carton of milk in the other. Whichever approach you choose, you know you’ll have a great breakfast, but it won’t taste quite the same. Like a delicious breakfast, psychology can be approached from many different perspectives. And just like individual breakfast-goers have their own preferred order of cereal-mixing, different
    Patterns and Pareidolia
    Yena Kim
    • Sep 3, 2015
    • 1 min

    Patterns and Pareidolia

    Analyze the photograph that's shown above. What do you see? How about this photograph? Anything peculiar? If you saw faces for both of the images, then consider yourself crazy... or should you? Human beings are pattern-finding machines. However, some things that we sense may be completely random and have no significant meaning to them. When we run into such data, it is very common for people to quickly detect familiar features in meaningless stimuli and come across surprising

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